Corporate Credibility Essay Example | Topics and Well Written Essays - 500 words

Corporate Credibility - Essay Example As such, it is true that corporate credibility plays a major role in facilitating for the effectiveness of different types of marketing communications a firm employs to influence the manner in which clients react to advertisements, promotions, and brands (Goldsmith et al., 2010). Corporate credibility depends upon three different factors. These include attitude of consumers towards the advertisement, attitude of consumers towards the brand, and purchase intentions of the clients. Advertisements play a major role in notifying clients about a certain brand in the market and its features (Carroll, 2015). While advertising a product, a company needs to analyze its target audience to determine the mode of advertisement is appealing to them. In this case, when the mode of advertising is appealing to the clients, they are highly likely to develop positive perception towards a company and seek for its products. Nonetheless, if the mode of advertisement is inappropriate, clients develop negative perceptions towards the firm and may not be willing to purchase from the firm. The brand that a company makes should be appealing in terms of names, packaging, taste, and ability to meet the needs of the client. In case a product lacks these features, then clients would discr edit the company and refrain from purchasing its products and services (Carreras et al., 2013). Furthermore, the purchase intentions of a client also influence the credibility of a given organization. A firm should not force a client to purchase a product that he or she does not want. This is because a client knows his or her tastes and preference, meaning that if a firm forces a customer to purchase a product he does not want, then he or she would develop negative perception towards a firm. In this case, it is true that a company should consider the three different factors upon which corporate credibility depends to avoid being discredited by its