Strategic Marketing Management Of Marks And Spencer Marketing Essay

Strategic Marketing Management Of Marks And Spencer Marketing Essay By the end of the 1990s, the UK retailer Marks and Spencer experienced dramatic falls in profits and declining share price. From May 2000, the business turned around. For the year ended March 29. 2008, Marks and Spencer reported revenues of  £9,002 million. Inmarch 2000, Tibbett and Britten started in UK central warehousing operating a new contract covering of wines, beers and spirits. (Seth and Randall, 2001) Marketing strategy is the process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase improving the companys performance.The Chartered Institute of Marketing has defined Marketing as the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational objectives. (Lancaster and Raynolds 2002) The overall purpose of marketing planning and its principal focus is the identification and creation of sustainable competitive advantage. In principles various types of step come in under in it like concept, mission and vision of a company, sequencing and scheduling of activities, time scaling, monitoring and control, systematic approach and resource requirement. Porters Generic Strategies According to Porter, organizations at the business level may pursue overall cost leadership and focus or differentiation strategy. (Griffin, 2008) Overall cost leadership A strategy in which an organisation tries to get a competitive advantage by decreasing its price as compare the cost of their competing firms called overall cost leadership. Timex uses anoverall cost leadership strategy. By keeping low costs, an organisation is able to buy their product at low price and still getting profit. In simple words, there is less differentiation in their products and the prices are very competitive.This means that these businesses offer standardised products to a market with relatively similar product needs by the customers and less differentiation wanted. Focus strategy A strategy in which an organisation concentrates on a specific regional market, product line, or group of buyers. This strategy may have either a differentiation focus, or overall cost leadership. The idea of the focus strategy is to pick one segment of all of the available ones and identify their needs, wants and demands and cater to them specifically.While adopting a broad focus scope, the principal is the same the firm must discover needs and wants of the crowd customers.A focus strategy should target market segments that are less weak to substitute where a competition is weakest to. Differentiation Strategy A strategy in which an organisation through their quality of services and products pursue to differentiate itself from competitor. In this new creations and innovations occurs that make a product or service unique. These creations may be in design, brand image, technology, features or customer services.To put it in another way, if your products or services are different from those offered in the market by other competitors. Limitations of generic strategic strategy There are some limitations of generic strategy. Thereis lack of specification and flexibilities. Generally the value of timing strategy depends on resources and capabilities of the organisation. The actual strategies depend on time and position, suggesting a matrix view of Porters generic strategies and the typical timing strategies. Advantages of generic strategic strategy The main advantages of it market is obtaining market share and enhance ones reputation as being the leader. There is no guarantee that lead can be maintained. The another one is that cost is low and the quality is good. P 4 Changes in marketing environment Today fashion is ultimately about change. Every season there is new fashion and many of these changes by designers to satisfy customers, but others are because of influences beyond the control of designers and when all these are gathered together called marketing environment. There are many reasons for marketing environment like changes in supply and demand environment, rising expectation, technological change, competition, globalization, erosion of brands, micro market etc. (Easey, 2009) Competition Competition can be dealt very cleverly and easily. Whenever a new entrant comes in the market, offer competitive rates and give offers to customers. Globalization Todays marketing environment is influenced by global market. To meet the environment challenges, a company must be recognize and understand the culture, life style trends, national trends and so many other things that is beneficial for marketing changes. Due to globalization and technological changes there are some changes occurs in Marks and spencer within time to time as every organisation has to adopted some changes if its wants to grow in this fast development world. Technological change Various types of technological changes are the reasons of changes in marketing environment. The lively capabilities framework analyzes the sources and methods of wealth creation and detain by private venture firms operating in environments of rapid technological change. Of all new technologies create a great impact on marketing environment.Now every business cannot afford to keep their machinery and computers updated all the time considering how fast new models and new technology is coming in todays age. P 5 IMPLICATIONS E MARKET STRATEGY E market strategys importance are indicated by Michael porter the key question is not whether to deploy internet technology companies have no choice if they want to stay competitive but how to deploy it. It depends on the circumstances that at but extant e market strategy will be successful. It depends on the character of the product and services and behavior of buyers. Extended market mix depends on 7 ps. (2001) these are product, price, place promotion, people, process and physical evidence. But in e market there are some other steps: Personalization Privacy Customer service Community Site Security Sales promotion We can see that e marketing implies new scope to be measured sideways of those innate from the conventional marketing. These scopes rotate around the concept of relational functions and they are must to be incorporated in any e marketing strategy in order to be capable and convey results. NEW PRODUCT DEVELOPMENT A new product can be a product or a service.New products often glow with such promise, and their forecasts ring with such authentic precision, that entire business strategies defining an organizations future are built upon them (Thomas, 1993, p. 3) There are two corresponding pathway concerned in the NPD procedure: one engages the idea generation,  product plan  and detail manufacturing; the other involves market investigate and  marketing testing. Product development is a broad field of endeavor dealing with the design, creation and marketing of new products. New product development, is referred as the discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. It can be the next revolutionary computer chip or a new holidays package. The point is the idea of new product development is always risky. It means turning an idea into a new product, once you have decided to go ahead with it. It covers, Technical obsolescence is on high In the same market increased number of competitions. Reducing the risk as early as possible. Setting a space, a price and a schedule. Running the project team and keeping costs under control. New product development is six steps process. These are: Idea generation Screening and evaluation Business analysis Development Testing Commercialization New product ideas transience is habitually high. Organizations need to produce a satisfactory flow of them to attain their enlargement objectives. P6 Functional areas Functional areas of management mean the sum of total of all activities which are performed in an organization to achieve the objectives of the oganisation. No doubt those strategies are important in any organization. But there are some other parts which are very important to run an organization.There are some functional areas which contribute a lot to the achievement of an organizations marketing objectives. (Frank and dark, 2009)These are here- Sales department The sales department has a central role in publishing companies. It is well worth taking time to understand how it works. This is the subdivision which will have a vital effect on the sales of your book. Their participation and support are key to its success. The large publishing groups work rather another way from smaller firms. Finance department Procurement services manager, departmental administrator, procurement services division, payments and income division, Accounting information systems division, payroll and pensions division.In finance department there are different parts like head of finance, Assistant head of finance and deputy head of finance. These play a crucial role in any organization. As financial should be very strong of any organization. CONCLUSION Strategic marketing has a huge range of activities that is covering various types of things. It is a method of planning, implementing and evaluating business organisation as an effective and pre-planned manner. There are different types of tools and techniques for a business and various types of method that is using by different organization time to time. We should have a perfect strategic marketing management plan for every business and through this we can monitor our business activity, sales, customer satisfaction. Marketing objects should be clear and measurable. To attain the specific goals we should have a good strategic marketing management plan to be implemented, so that we can get success.

Diabetes Mellitus :: essays research papers fc

Diabetes mellitus has a long historical record dating back to second century AD. The word "diabetes" was first used by the Greek physician Aretaeus. The word diabetes means "siphon". It was first used to describe patients with excessive thirst and urination. In the 17th century, the word mellitus, meaning "like honey", was added when diabetes patients' urine was noticed to be sweet. However, the disease is not directly related to urine, but instead to the pancreas. Today many other symptons and complications of the disease are known. Although, the disease has many complications there are also simple treatments to follow to avoid serious problems. Diabetes is a familiar health problem that affects millions of people world wide. Diabetes results from the failure of the pancreas to produce a sufficient amount of insulin. Insulin is the hormone that regulates the body's use of glucose. Therefore, the excess gluce remains in the bloodstream and passes out the body in urine. In some cases, the pancreas produces a sufficient amount of insulin, but the insulin is blocked from the body's cells and cannot be used. This causes diabetes patients to have abnormally high amounts of sugar in their blood and urine. Diagnosing a patient with diabetes is more complicated than measuring the glucose level of urine only one time. Instead the diagnosis involves several hours of glucose-tolerance tests. These tests measure the rate in which sugar is removed from the bloodstream. After the test are complete, a high glucose level indicates insufficient insulin and the patient is diagnosed with diabetes. There are several symptoms and complications involved with diabetes mellitus. The symptoms are excessive thirst and urination, unusual hunger, a lot of weight loss, and fatigue. The complications are heart attack and stroke, chronic kidney disease, lower-extremity amputations, blindness, and death. Arteriosclerosis is a condition caused by prolonged high levels of blood sugar that causes the walls of small blood vessels to thicken. This condition results in heart disease and stroke. Kidney failure may be caused by inadequate blood circulation. Poor circulation in the legs leads to gangrene which may require amputation of the toes or the legs. New cases of blindness in adults between the ages of 20 and 74 are caused by diabetic retinopathy. This condition causes hemorrhages in the capillaries of the eye's retina resulting in a loss of vision. Pain or a loss of feeling in the arms or the legs is caused by neurophathy which damages the nerves.

Adolescence Sex in Malaysia

Sex was a taboo subject in Malaysian family. The ideal culture of Malaysian especially the Malays is to have their young girls to practice abstinence and to abstain themselves from sex until marriage. Promiscuity and prostitution is often described as mores to the culture. However, globalization has made the society exposed to the outside world and the world is facing the unavoidable global increment in adolescence sex. The subject ‘sex’ itself has become an anomie amongst the youngsters. The highly sexualized world and the physical and psychological changes the adolescents are going through make up the push and pull factors luring the adolescents into sex. The rate at which teenagers are engaging themselves in sexual relationships is increasing at an alarming rate. Whether as an act of rebellion against social and religious norms or even their parents; discovery and exploring of one’s body and sexuality; seeking pleasure for comfort; sexual crimes; sexual activity among young men and women in Malaysia is a fact and part of today’s real culture. The Adolescent Sexual Reproductive Health 2003 reported by the National Population and Family Development Board (LPPKN) indicate that 27 percent of adolescents (boys and girl) engaging with the premarital sex. Young men have been found to actively looking for sex workers for their first sex experience and individual as early as nine years old. Most promiscuity and prostitution involved adolescence from 15 to 17 years of age. Nevertheless, adolescents aged 12 to 14 years old also involved in the same activity with the portion of 13. percent (Harlina Halizah Siraj & Noralina Omar, 2007). The most current study, called the National Survey on Reproductive and Sexual Health and Rights of Women in Malaysia held in 2006, had polled more than 2,000 female youths aged 15 to 24 years across nine states. It was commissioned by the Ministry of Women, Family and Community Development Ministry, and carried out by researchers in Universiti Malaya. â€Å"Out of the 2,005 girls surveyed, slightly more than 100 admitted to being sexually active. Of that number, one-fifth said they had sex more than five times a week, and 57 per cent had sex two to four times a week. †(New Straits Times, 2009) The Consequences Sexual relationship to some adolescent is highly â€Å"commoditized† and has no emotional intimacy. Adolescents also involve in homo-sexual and bi-sexual relationships. What is more damaging is that adolescence sex is very often found associated with drugs and alcohol. Sexual crimes and abuses involving adolescent are also reported at very high rate. 63 percent of rape victim and 9. percent of the assailant are adolescents. The rise in adolescence sex also contributed too many unwanted pregnancies, babies dumping and abortions. Reported by one of the shelter homes in Klang Valley, 61. 3 percent of the adolescence sex case resulted in unwanted pregnancies (Harlina Halizah Siraj & Noralina Omar, 2007). These will lead to other crimes such as theft, robbery or even murder due to pressures in live due to povert y and life survival. Moreover, the rate of STDs and STIs (Sexual Transmitted Diseases/Infections) among adolescent are surprisingly increasing. Apart from that, we have also heard about adolescent committing suicide resulting from pregnancies which are not accepted by the family and as a solution to avoid negative social perspective. Despite of all that, there are also good news about precautious knowledge of the mechanics of sex. There are grown in numbers of adolescents who know how to protect themselves, at least physically, from sexual criminals and rapist. The level of awareness is also increasing in terms of protecting themselves from STDs and unwanted pregnancies. Even if they have had sex, many adolescents are learning to put off having more till later; they are also making condom use during intercourse nonnegotiable. The rate of incest also decline also due to this awareness and the ability to protect themselves. Who to blame? When adolescences are exposed to the western culture where pre-marital sex is a norm via the media, it is easy enough to blame everything on media; television and entertainment, even the news. Adolescent heard about the politician sex-scandals on the news and argues about the example that the eaders have shown. For better or for worse, sex-filled television helps shape young opinion. Kids are picking up the first details of sex even in Saturday-morning cartoons. Not to mention the content of the TV through advertisements like Durex and perfumes displaying erotic positions and pictures, and also TV series, such as Gossip Girl, 90201 Beverly Hills, and The O. C. which have large amount of sexual approach and sadly these series targeted-audiences are the adolescents. To add insult to the injury, adolescents lip-synched often enough to big hit songs which have the sex nestled in the lyric. The cyber-world not only provides an easy source of sexually explicit materials but also allows curious adolescence minds to interact and exchange ideas. The internet made it so easy that the adolescents just have to Google ‘sex’ or ‘free porn’, and they can find tons of information to sex. The print-media is not excluded in being blamed for putting contents in their magazine with headlines like â€Å"How to Satisfy Your Man in Bed† or â€Å"Condom or no Condom†. In May 2004 the Ministry of Education and Ministry of Women, Family and Community Development jointly formed a committee as a springboard for the long-awaited implementation of sex education in schools. And finally in May 2005, a press release stated that the sex education module was almost ready and due to be discussed in Cabinet. But until today, we have not heard back from the government or Cabinet regarding the discussion. Government should see this as a big social issue which involves morality development of the citizen. Government participation in overcoming this issue will somehow will decrease the rate of sexual crimes. Three powerful sources have shaped today’s child prodigies: a prosperous information age that increasingly promotes products and entertains audiences by titillation; aggressive public-policy initiatives that loudly preach sexual responsibility, further desensitizing kids to the subject; and the decline of two-parent households, which leave the adolescents with little supervision. With little guidance from grownups, adolescents have had to discover for themselves that the ubiquitous sexual messages must be tempered with caution and responsibility. Traditionally, it’s been the role of parents to convey the messages about love and intimacy that kids seem to be missing in their education about sex. For years, psychologists and sociologists have warned about a new generation gap, one created not so much by different morals and social outlook as by career-driven parents, the economic necessity of two incomes leaving parent little time for talks with their children. These adolescents think that their parents are the most accurate source of information and would like to talk to them more about sex and sexual ethics but can’t get their attention long enough. Plus with the rate of divorce that is increasing day by day, adolescent’s thinks of that it is such a hassle getting married, alternatively practice sex before marriage. Of all the mixed messages that teenagers absorb, the most confused have to do with gender roles. The stereotypes of male and female behavior have crumbled so quickly over the past generation that parents are at a loss. According to the TIME/CNN poll, 60% of parents tell their daughters to remain chaste until marriage, but less than half tell their sons the same thing. Kids reflect the double standard: more than two-thirds agree that a boy who has sex sees his reputation enhanced, while a girl who has sex watches hers suffer. † (TIME Magazine, 1993). Adolescents usually have sex out of curiosity of peer pres sure – and the internet makes it easy to do so. By the time many kids hit adolescence, they have already reached a point where they are not particularly obsessed with sex but have grown to accept the notion that solid courtships, or at least strong physical attraction – potentially lead to sexual intercourse. While exploration and experimentation are a natural part of the development, someone usually older, will somehow unintentionally or intentionally encouraging adolescent to become interested in sex. As an example to that, adolescent learn from the media which exposed ‘sex-stimulants’ contents such as promiscuous celebrities, suggestive television programs and sex advertisements, and it seems to be coming down to younger and younger girls who feel that if they don’t pair up with up with the culture, they will have no position in their lives. And that will pressure them into sexual activity. They will also physically trying to imitate the look of celebrities and adults in choosing what to wear and live their life styles. Nowadays, it is increasingly common for sexuality precocious youngsters to come from very loving and stable family. The concept of ideal family is being able to accommodate all the wants and needs that the adolescent need. These reflect the id and ego in the adolescent personality. When id and ego has been fulfilled, then the super-ego in young minds will drive them into the culture of free life style which would lead to sex. In conclusion, all these agents of socializations involved in contributing the rise in number of our young people to involve in adolescence sex. The power of overcoming this problem also lies within their hands. Sex Education In facing the fact that our young people are having their first sexual experience at very young age and have a shallow understanding of STDs and contraceptives, we have to consider applying sex education into part of educating adolescent. Sex education is not only about the mechanics of sex but also learning how to respect our bodies and one another. It need not encourage promiscuity, but properly taught can encourage abstinence till marriage. Age-appropriate science based education should be taught to young kids. If sex education is going to be effective it needs to include opportunities for young people to develop skills, as it can be hard for them to act the basis of only having information. Starting from the primary group, adolescents can easily have one-to-one discussions with their parents or careers which focus on specific issues, questions or concerns at home. Sex education at home also tends to take place over a long time, and involve lots of short interactions between parents and children. In school, the interaction between the teacher and students takes a different form and it is often provided in organized blocks of lessons. School programs which involve parents, notifying them what is being taught and when, can support the initiation of dialog at home. Sex education also can be incorporated into other subjects taught to the students such as moral studies, Islamic Studies, Health Studies, Science and Biology. The involvement of adolescents themselves in developing and providing sex education has increased as a means of ensuring the relevance and accessibility of provision. For example, Raymas Quah led 250 students from five secondary schools, during the Youth Abstinence Walk at Millennium Park in SS2 in 2007. The students first attended a four-hour abstinence workshop in their schools, developed by Focus on the Family Malaysia (FOFM). The non-governmental organization was originally set up in the United States in 1977 to restore values to the family unit. (The New Straits Times Press, 2007) Consultation with adolescents at the point when programs are designed, helps to ensure that they model attitudes and behaviors to their peers.

Essay on Utilitarian View on Abortion - 733 Words

Utilitarian View on Abortion Utilitarianism is the thought that actions are right if they benefit or bring happiness to a majority of the population. A utilitarian’s view on abortion could be that it is a good thing or a bad thing. They could argue that there is overpopulation in today’s society and around the world people are starving and going thirsty because of overpopulation. A utilitarian would say it would benefit the world’s population if a baby was aborted rather than taking another persons food. Another argument a utilitarian would make is that if a couple could not raise that child or would be alone (single parent) it would be better if they are aborted because it would put less of a burden on society having the mother not be†¦show more content†¦There is a problem with overpopulation in the world and the abortion of unwanted children would help. Society as a whole could benefit from abortions in certain cases. I don’t think everyone who has an unplanned pregnancy should go out and get an abortion because if so many of the great minds of our generation would be but dirt in the ground. A teenage girl who gets pressured into an abortion because of all these statistics could suffer serious depression and issues and would never know if her unborn child could have been the next LeBron James or millionaire who reaches great success even though they suffered through hardships early in there life. A utilitarian view is just unrealistic and there is no way to see if it would benefit society or hurt it. Human potential is endless and people seem to succeed through many hardships daily we should not kill an innocent child because of statistics. You never know what could happen in the future if I have a child they could be the smartest person in the history of the world I would be against abortion if it were my own child. I think people should have a choice to do what they want and the government should not tell people what they can and cannot do with t here bodies. Utilitarianism looks too much towards the future and how society will be impacted but there is no way to really know what will happen. You could not allow an abortion to a poor unlovingShow MoreRelatedThe Perspective On Abortion From A Utilitarian View933 Words   |  4 PagesAnalyzing the perspective on abortion from a utilitarian view is quite hot and cold. In this we weigh the pros and cons of each situation at hand. â€Å"When there are multiple choices with different utilities, or wen utilities conflict, we should always pick the greatest one.† (Weston p.151) If a person is to decide if a person be executed they must decide, which outcome is the superior one. Killing a man who is possibly innocent or keep them alive but they may not be innocent. In this situation notRead MoreEssay about Using Utilitarianism to Address Abortion1286 Words   |  6 PagesIn this paper, I will be defining act utilitarianism and rule utilitarianism, use both standpoints from a rule utilitari an and an act utilitarian to decipher their responses to abortion, and investigate both claims to come to a conclusion if or if not utilitarianism is adequate enough argument to address abortion. First the definition of utilitarianism is, â€Å"An act is morally right if and only if it does more to improve overall happiness than any available alternative† (Farley). Overall happinessRead MoreThe Act Utilitarian Theory And Abortion Essay1265 Words   |  6 PagesThe Act-Utilitarian Theory and Abortion Morgan Romy Stark State College General Overview According to our class text Doing Ethics (Vaughn, Abortion, 2015, p. 163) â€Å"Abortion (also called induced abortion) is the deliberate termination of a pregnancy by surgical or medical (with drugs) means.† Abortion in America is heavily debated in politics, religion, and family values. It seems that abortion strikes people to the core because it challenges your deepest moral beliefs. It’s a matter ofRead MoreThe Moral Justification For Contraceptive Provision Essay1481 Words   |  6 Pagesof adolescent fertility and pregnancy prevention forms one of the top priority issues in modern society. Globally there are more than 15 million girls between the ages of 15 and 19 who give birth every year, with an additional 5 million who have abortions (WHO, 2012). In South Africa alone approximately 5.6% of females aged 14-19 fell pregnant in the year of 2013. To put this into perspective it means 99 000 schoolgirls fell pregnant which approximates to 271 per day. This is an increase from theRead MoreWhy Should Sex Selection Abortions Are Morally Permissible?923 Words   |  4 Pagesin chapter 7, I said I am one who acts more upon my commonsense. I place myself and judge moral theories more as what a utilitarian would do. I feel that some of your decisions and actions should be based on what produces the best over evil, everyone considered. As I read the case study, Aborting Daughters, I instantly answer the question, â€Å"Do you think sex-selection abortions are morally permissible?† No, I do not think they are morally permissible. Not so much because of the utilitarian’s beliefRead MoreUtilitarianism, By Jeremy Bentham And John Stuart Mill1678 Words   |  7 Pagesalso spoke up about issues of their own interest. Mill spoke out as a strong supporter of meritocracy, a political view that claims power should be vested with individuals, not the government. Bentham spoke about wanting to correct the mistreatment of animals. Utilitarianâ⠂¬â„¢s strongly supported the suffrage movement for women and the abolition of slavery. These concerns represent the view of Utilitarianism that everybody’s happiness is equal. Utilitarianism has one big moral principle and two majorRead MoreAbortion Kant vs. Utilitarians686 Words   |  3 PagesAbortion Abortion is defined as an early termination of a pregnancy, willingly. It is one of the most controversial issues that is brought up because there are so many different views. This ethical issue today is usually split in two groups, one of these views being pro-choice, giving the option to have an abortion to the family of the fetus. The other main view today is pro-life, which states under no circumstance may a life be taken away. There are many concerns with abortion, the biggestRead MoreVirtue Ethics : Moral Philosophy For Determining The Moral Permissibility Of Abortion1283 Words   |  6 Pagesphilosophy for determining the moral permissibility of abortion because it avoids the drawbacks from the utilitarian approach, and the deontological approach. I will demonstrate that virtue ethics is preferable because (i) it does not require a comprehension of problematic abstract concepts, and because (ii) it is sensitive to circumstantial variation. This paper will argue that virtue ethics is the preferable ethical approach to the question of abortion because it avoids the drawbacks of the two traditionalRead More Pro-Child / Pro-Choice: An Exercise in Doublethink? by Judith A. Boss1632 Words   |  7 PagesIn her essay â€Å"Pro-Child / Pro-Choice: An Exercise in Doublethink?† Judith A. Boss deconstructs the argument supporting legalized abortion on the basis that it is beneficial to children in general. Boss presents the oft-used slogan of the pro-choice position, â€Å"Pro-Child / Pro-Choice†. She maintains that this slogan seems closely related to â€Å"newspeak†, which she characterizes as â€Å"†¦vocabulary pared down to a minimum so that whole ideologies are expressed in a single slogan†¦Ã¢â‚¬  (156-7). The term â€Å"newspeak†Read MoreThe Ethics Of The Death Of A Fetus1505 Words   |  7 Pagesprinciples which dictate what is considered as morally ‘good’ and ‘bad’. Abortion is defi ned as the deliberate termination of a human pregnancy through a medical procedure which results in the death of a fetus. Within ethics, there are many arguments as to whether abortion should be permitted in society as many regard it as an act of murder and others simply see it as a decision that should be given to the mother only. The issue of abortion remains to be one of the most controversial topics in society, which